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Unified Customer Engagement Hub Blog

Get insight, news, best practices, and other opinions on trending, industry leading, and other technology topics.

Personalized Medicine – The Future of Healthcare

According to the Gartner Hype Cycle, for Healthcare Providers, 2016, personalized medicine is an emerging trend. Much attention has been focused on the broader, more encompassing, emerging market trend of Precision Medicine (PM) after President Obama launched the Precision Medicine Initiative last year. But what is the difference between precision medicine and personalized medicine and why the “hype”?

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